It would be a fair assumption to say that Nokia is lagging behind others in some areas of the "smartphone" area. I say this because with every day they are losing market share, and also just their devices seem to be falling short. I mean, their flagship device, the N97, has a resistive touch screen. I mean, COME ON! Surely nowadays a big smartphone should be capacitive. This touch screen made it quite unresponsive and resulted in a lot of jabbing, coupled to that the S60 software was not really up to scratch. Their newest device is the N900, which has been plagued with delays. They also have some "business phones" such as the E72 which is not out on Vodafone. But Nokia seems to be churning out more of the same phones, relatively basic phones which come in nice and cheaply for the consumer market, such as the newest 6700 and 7320 slider phones.
And today they have announced that they will be keeping to these ways, by cutting their "smartphone" production by half. They said they were going to aim for "mid to low end smartphones" as opposed to high end smartphones which not everyone can afford. In a webcast yesterday, their chief of smartphones, Jo Harlow, said that they see, "really fierce competition certainly in the high end" as well as saying, "but we also see it in the mid to low end of smartphones increasing". Nokia claimed the cut of smartphone production was due to "far more focused portfolio next year", but I think that it is because they are not selling enough smartphones to justify what they are making.
I personally feel that this is not too bad a thing because I think that Nokia are best at those midrange phones like the original 6700 which everyone in Britain seems to have bought. Their smartphones don't really captivate me that much, so I will put my hand up and say that I don't mind this change in tactic for them.
Links:
Stuff.tv
Nokia
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