When the iPhone was released we all saw the news filling up with rival companies trying and failing to battle against Apple's innovative touchscreen handset with their own iterations. Of course, the first iPhone had a whole load of holes. So the rivals had plenty of potholes they could pour cement into and for a while they had devices superior to what had fallen from the Apple tree.
But not for long...
Apple has this crafty way of releasing a product with more features missing than you shake a bar of Ether at, but filling in all of these holes with the next iteration, and slowly but surely adding new innovations with each stage of a device's life.
Why?
When you consider the way the iPhone took over you can begin to see a pattern of hype building up and people collapsing with disappointment when they find that features they hoped for didn't arrive. But then Apple does something amazing. They manage to maintain the upbuild of hype for an entire year until the following iteration of said device is unveiled and brushes away all those complaints.
The same is happening with the iPad. It lacks a whole load of features such as multitasking, a camera, widescreen video capabilities, Flash etc. But people still buy it despite it's flaws. But over time they grow annoyed with the flaws.
Then the new version comes along and they're so annoyed with the flaws that they buy it. So Apple is constantly making more money. All by making the first version of a product in a range of devices with a load of features missing.
This is a very clever trick which most people miss. But it's far too late to do anything about it. Nowadays it's essential to have at least one Apple device or you're simply lacking style. Or so the world seems to think...
Well done Apple, you crafty bastards.
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