FrontierVille

Zynga has taken the popularity of FarmVille and applied it to the wild west in FrontierVille.

One of the biggest changes in FrontierVille involves your neighbors (basically, the friends you’ve connected with in the game, who are always shown in a panel at the bottom of your screen). In FarmVille when you visit a friend’s virtual farm, your potential actions are quite limited — you can’t do much to engage with your friend’s plot of land. In FrontierVille that dynamic has changed. You can now swing by a friend’s plot of land and tend to some of their chores, like harvesting their crops. Doing so gives you a reward, and also helps them save time. There’s one caveat to this though: your friend will have to approve your actions before they take effect (some players prefer to trudge through these tasks on their own).

FrontierVille is also putting a much bigger emphasis on its storyline. Soon after you start the game, you’ll encounter a letter from your betrothed who is stuck “out east” — it’s your job to build up your home and garden so that they can come out and join you. Once that happens you can start having children, who you design to look exactly as you want them to. Family members can be used to help decorate your land (which sounds a little weird, I know), and can also help speed up the rate at which you collect resources like wood. In addition to these story elements, there are also new missions that are designed to help mix up gameplay. For example, the game may instruct you to harvest flowers (something that you may not normally do) for the purpose of making a bouquet to woo your spouse.

Another social gameplay element is the notion of “hiring” your friends, which entails paying some in-game money to have a buddy harvest your plants or do other tasks. In reality your friends aren’t actually sitting at their computers doing this “work” themselves (which would be pretty boring). Instead, you’re merely controlling their in-game avatar. The social element of this stems from the game’s stat system: over time you can accumulate multiple kinds of experience points, based on how much you’ve engaged with your friends and what you’ve accomplished in the game. The more points you have, the more ‘work’ you do for your friends when they hire you, which in turn makes it more likely that your friends will be looking to hire your avatar.

Finally, there’s a new set of features that Reynolds refers to as the “living world effect”. In short, these are events that are beyond your control, which help the virtual world feel more alive. Log off for a few days, and you’ll find that you may have some weeds growing in the yard. Trees will grow larger over time, and eventually they’ll start to drop seeds where seedlings will start growing. And an array of creatures like snakes and bears will sometimes encroach on your territory. They won’t ever actually harm your property, but they drain energy when you’re close to them.

ZYNGA GOES WEST WITH FRONTIERVILLE from Zynga on Vimeo.