Microsoft wants to take over the world or at least try to have another unsuccessful crack at doing so. Microsoft Tag is their Dalek this time around. It’s a new kind of barcode which you scan with your phone’s camera. When scanned, your phone will open a browser and direct you to relevant information. It’s a nice idea but it’s been around on many Nokia handsets for ages now…
Here’s what the official website says:
Microsoft Tag is a breakthrough technology that transforms everyday things in the real world into live links to online information and entertainment.
From your mobile phone, simply snap or scan a Tag image anywhere you see it – in editorials, advertisements, product packaging, signs and storefronts – and gain instant access to Websites, videos, reviews, schedules, contact information, social networks, discounts, promotions and more!
All you need to do is download the free Tag reader on your web enabled camera phone and when you see a Tag, snap or scan it to interact with the world around you in new ways!
Microsoft Tag will fail in my opinion.
If Apple did it then it would succeed of course.
See the site here.
1 comments:
I am a Mac guy. Always have been. My whole company runs on Macs.I'm not a fan of Microsoft. However, the MS Tag has some big advantages over the QR codes that I think you're referring to.
The two biggest advantages are 1) You can change what the code points to at any time (can't do that with a QR code) and 2) it can be considerably smaller than a QR code and still read. Also, MS tags can be rendered in color or black and white and can be customized so they don't have that industrial look that QR codes have.
If Microsoft doesn't charge an arm and a leg once they leave Beta, I think MS Tags will be a winner.
Post a Comment